Post

How Studio Simpatico Approaches Product Design

In Art class, my Kindergarten teacher Mrs. Cooperson had us follow a simple and methodical approach to creating drawings: Lock down an idea. Create a pencil sketch. Draw over it in pen. Choose some crayons. Color. Voila! Ready for fridge prime time. By requiring teacher sign-off before allowing us to proceed to the next step,… Read more »

Post

Why We Love Sketch

We get a lot of questions about the software and tools we use to build our projects. When it comes to web and app design, Sketch is the one we can’t do without.

Post

The Simpatico Design Process: Understand, Imagine, Make

At Simpatico, we design for a variety of verticals, media, and projects—from real estate developer websites to non-profit organization logos to fin tech product/UI design. As a small shop, we’re committed to being flexible about deviating from our typical process when we think it will produce better results for our clients. That said, our approach… Read more »

Post

What is UX Design?

Tamara tackles the elusive question (what IS UX?) with an unlikely metaphor.