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welcome to Studio Simpatico

Bruce and Tamara

what when complexity gets in the way ... we bring clarity

Bruce with Pantone Book Tamara on Laptop Corey on Couch Bruce on Couch Corey at whiteboard, reviewing code

  • branding & visual identity

    Clarify who you are and hold together across every touchpoint. Many organizations struggle to express themselves consistently, especially as they grow. We translate your purpose and positioning into a cohesive visual system that feels unified, intentional, and built to last.

  • product & user experience design

    Products that make sense, balancing business goals, user needs, and technical reality. Complex products often become difficult to navigate and even harder to evolve. We bring clarity to structure, flows, and interactions so your product feels intuitive from the start and stays that way as it grows.

  • custom WordPress development

    WordPress systems that are clear, flexible, and usable by your team. A powerful CMS is only valuable if people can actually use it. We develop custom themes with clean architecture and intuitive admin experiences so your team can manage content confidently, without friction.

  • marketing website design

    Demand generation marketing hubs that make your value clear and easy to act on. When messaging, structure, and design aren’t aligned, even great organizations feel confusing online. We bring them together into a cohesive experience that communicates clearly, performs well, and scales with your business.

  • content & editorial website design

    Complex, content-heavy sites transformed into clear, flexible editorial platforms. Over time, content grows faster than structure. We partner with your team to bring order to that complexity, creating systems that are easy to navigate, easy to manage, and designed to evolve with your work.

who children of the internet who love helping our clients succeed

Tamara Olson Bruce Viemeister Corey Donenfeld
  • Tamara Olson

    Tamara Olson

    Owner // Head of Strategy & UX

    Over a decade ago, Tamara founded Studio Simpatico to be a place where rigorous, collaborative creatives create impactful stories and do their best work for simpatico-minded clients in her favorite city in the world. Before that, she spent years at Google, first as a design manager in Ads, then as design lead for Google Classroom, and has shaped digital experiences for Apple, Paperless Post, and Condé Nast. She led the New York Observer's Webby-nominated redesign, holds a Master’s from NYU’s Interactive Telecommunications Program and a B.A. in Media Studies from Macalester College, and served as adjunct faculty at FIT teaching interaction design.

  • Bruce Viemeister

    Bruce Viemeister

    Head of Design

    Bruce brings over two decades of experience spanning brand identity, art direction, and digital design. He began his career in book cover design before moving into the digital space, and has since led visual work for boutique studios, early-stage startups, and major agencies across New York and San Francisco. At Studio Simpatico, since 2019 he has served as the creative and visual force behind the studio’s brand, identity, and art direction work, with a designer’s eye that moves fluidly between mediums. Bruce holds a Bachelor’s in Design from the School of Visual Arts.

  • Corey Donenfeld

    Corey Donenfeld

    Technical Architect

    Corey leads technical architecture across all client projects and internal infrastructure at Studio Simpatico, where he has spent the past eight years building increasingly complex WordPress systems with precision and clarity. He is known for translating ambitious design and product vision into clean, performant code. A lifelong New Yorker, Corey graduated with honors from Hunter College with a B.A. in Computer Science.

why we've worked at the big places long enough to know that we prefer the small

  • craft

    The web doesn't stand still and neither do we. We stay deeply engaged with the industry, the tools, and the people pushing both forward.

  • constructs

    We're diligent about deadlines and transparent about expectations. When a process stops working, we fix it.

  • coziness

    We believe in the power of staying small: selective hiring, concise communication, and the ability to move with intention.

  • clients

    We find real inspiration in our clients' passion for their work. That energy is what drives us, not office perks.

  • coworkers

    Common courtesy, empathy, respect. When there's too much to do, everyone grabs an oar.

  • creativity

    Best practices become ruts fast. We carve out real time for exploration and experimentation so the work stays alive.

how no working at arm's length, no project managers … we brainstorm, imagine, and build alongside our clients

I’ve worked with many agencies over the years, and this is one of the best engagements I’ve personally had. Beyond the visual aesthetic and understanding of what we wanted to accomplish, the quality of their work was excellent. They exceeded our expectations. Simpatico is a smaller shop; you’re going to be dealing with the principals, which is something I really enjoyed.
Headshot of our client Jeff from Caliber Fitness Jared Cluff Chief Executive Officer, Caliber Fitness
They treat my company as if it’s their own and pay meticulous attention to detail … They make things incredibly easy, finishing tasks on my own to-do list before I can even get to them … I can’t praise their work highly enough.
Brad Phillips Brad Phillips Chief Executive Throughliner, Throughline Group
They’re fluid and easy to engage. Their team also works quicker than us. They send screens for us to approve before we’re done implementing them. Their team knocks it out of the park every time. Their attention to our audience was extraordinary. They’ve been fantastic and the quality of their work's outstanding.
Brian Starke Brian Starke Co-Founder and CTO, WireSecure
It was an absolute dream working with Studio Simpatico. It's really rare to find a group of people who assist with every part of in-house marketing development ... Simpatico's design work was incredibly well researched, which helped to foster deep discussion, form clear scoping and expectations, and ultimately drove a really successful design.
Justin Hughes Justin Hughes Chief Digital Officer, M.M.LaFleur
Studio Simpatico is smart and articulate, impressing the partners at our firm with their knowledge and energy. They have really strong programmers and a great understanding of how people interact with the Internet. The most amazing thing about Studio Simpatico is their design aesthetic. They’re the full package, a real triple threat.
Lori Baker Brown Lori B. Marketing Director
Overall, project management was phenomenal. Studio Simpatico's approach was by far the best web development agency experience I’ve had in almost twenty years of working with agencies and freelancers. I always like to provide feedback that organizations can use to improve. In this particular case, though, I’m at a loss in terms of areas of improvement. They were responsive, they were incredibly fast, and they met our needs.
Rich Dolan Rich Dolan Chief Marketing Officer, Effectual
I like the discovery process that they do at the beginning of every project, which includes interviews. They really understand the brand they’re working with for every project. Their designs aren’t generic; they really capture specific brand nuances during the interview process and incorporate those into the designs.
Regina Faler Regina Faler VP of Product and Development, OK! Magazine
They were very responsive; they’re absolutely great when it comes to communication, much quicker than other partners. They’re practiced problem solvers so, when something doesn’t work, they find out ways to do it and offer helpful solutions. It’s very proactive, which gives me peace of mind. That’s a rare quality, which is something I want to see from more of my vendors.
Jin Kang Jin Kang Founder, Lapis Design

how frequently asked questions

where our team is based in New York City, but we work with clients across the country

Two people holding up color swatch fans, appearing to collaborate on a design project.
Bruce on Couch with Laptop
Lightbulbs
Studio Simpatico Mug
Bruce and Tamara Laughing
Tamara and Amber
Corey Smiling
Tamara
Bruce and Tamara
Zeth
Nate and Corey
Simpatico team sitting around couch

feeling like we might be simpatico? get in touch