What is Studio Simpatico?
We are a boutique design and digital studio based in Manhattan. We collaborate with clients who need help creating experiences that engage and delight their audiences.
It’s important that our clients understand what’s important to us.
We embrace lifelong learning. We understand that the world and technology are constantly changing, and aim to get out and learn from others in the industry as much as possible.
We find inspiration in our clients’ passion for their businesses. Working hard to partner with them and produce great work motivates us in a way that empty office perks can’t.
We are diligent about deadlines and always aim for transparency and clarity of expectations. But—if processes aren’t working, we analyze, iterate, and make them better.
We practice common courtesy, empathy, kindness, and respect. We are all teachers and students. When there’s too much to do, everyone grabs an oar and helps out.
We believe the world is a better place with a large number of small businesses, rather than a small number of large businesses. We enjoy the benefits of being small: wearing many hats, concise communication, selective hiring.
It’s too easy to fall into ‘best practices’ that are actually ruts. To foster true creativity, we prioritize and carve out time devoted to exploration and experimentation.
We are proud to offer the following services:
We help companies understand their target markets, formulate and articulate their digital business goals, create effective digital strategies, and make well-informed technology choices.
UX Design and Research
Ensure your product or website makes sense to your users and achieves your business goals. We specialize in product design methodologies and UX research/usability testing.
Guided by solid HCI (human-computer interaction) principles, we design visually attractive interfaces that promise elegant, intuitive interactions between systems and users.
Branding and Visual Identity
Creating a brand is more than designing a logo, choosing a font, or arbitrarily picking colors. We focus on building a cohesive identity to convey the essence of your business or product.
Mobile & Web Design
Informed by research and best practices, we create user-centric, intuitive workflows and beautiful, high-fidelity interfaces for your mobile application or website to achieve your business goals.
By building websites using WordPress, we take advantage of open source technology and build sites in a way that ensures that our clients can easily update their own content.
We aim to create an authentic environment that encourages us to harness our creativity and skill to solve relevant problems, craft meaningful stories, and produce work we’re proud to showcase.
Prior to starting Studio Simpatico, Tamara spent several years at Google, first as a design manager in Ads, then as the design lead for Google Classroom. Tamara has crafted experiences for Apple, The Paperless Post, and Conde Nast, and in 2009 led the The New York Observer redesign (Webby nomination, best newspaper design). Tamara holds a Master’s from NYU’s Interactive Telecommunications Program (ITP), and a B.A. from Macalester College, and previously served as adjunct faculty teaching interaction design at FIT. A WordPress and front-end developer, she regularly attends and speaks at Wordcamps around the world.
A multidisciplinary designer with a passion for creating and amplifying brands, Sinan brings many years of studio, agency, and freelance experience to Simpatico. As the Creative Design Lead at SocialCode, a digital insights and technology company, Sinan managed all creative output and led a successful visual rebrand, implementing it across all company channels. Previously, he worked as a Senior Designer at Dead As We Know It, where he created artwork and managed production for web and print advertising assets for Jose Cuervo, Dewar’s and Three Olives Vodka.
Our newest addition to Simpatico, Sean is a digital/UI designer who brings a solid understanding of UX process and methodology, an eye for beautiful, usable visual aesthetic, strong technical knowledge, and a great sense of humor. Sean seeks to help brands ignite and create captivating products. A recent graduate of Georgia State and self-taught in many disciplines, Sean most recently worked as a designer/prototyper for the UX team at Planned Parenthood Federation of America. Before that, he supported the team as a designer at Enablus, an Atlanta-based agency. Sean has a degree in Computer Information Systems, and believes good design incorporates listening to needs, clarifying the problem, and finding a tailor-made solution. Donuts and R&B makes Sean do a little two step.
Social Media Specialist
Cindy introduces a fresh perspective to the Simpatico team. She’s a social media specialist with a passion for connecting people to brands. Her expertise centers on strategy development, social media & community management and content management. Prior to Simpatico she worked in the e-commerce and digital marketing sectors managing brands within beauty & wellness, service and entertainment industries. Cindy has a degree in Marketing. She is a native New Yorker that loves tacos and writing.
William is a fully integrated copywriter with over ten years of proven experience in any medium. Based in Los Angeles, he has freelanced for a myriad of clients including Beats by Dre, TurboTax, Honda, the Phoenix Suns, Edmunds.com, Facebook, Disney, Vans, Playboy and others. He has also worked for some of the biggest agencies in the business, including HUGE, Razorfish, and JWT. With a diverse background that includes media as well as advertising, William is highly conceptual with experience as the creative lead and the ability to unite a team in the functional execution of any campaign regardless of size or complexity. William has a B.A. in Creative Writing from Pepperdine University.