What is Studio Simpatico?

Studio Simpatico is a collaborative creative studio based in midtown Manhattan. Currently a close-knit, six-person team, we specialize in creating representative visual identities for brands, designing user experiences and products, and designing and developing custom websites built on WordPress.

Our Values

It’s important that our clients understand what’s important to us.


We embrace lifelong learning. We understand that the world and technology are constantly changing, and aim to get out and learn from others in the industry as much as possible.


We find inspiration in our clients’ passion for their businesses. Working hard to partner with them and produce great work motivates us in a way that empty office perks can’t.


We are diligent about deadlines and always aim for transparency and clarity of expectations. But—if processes aren’t working, we analyze, iterate, and make them better.


We practice common courtesy, empathy, kindness, and respect. We are all teachers and students. When there’s too much to do, everyone grabs an oar and helps out.


We believe the world is a better place with a large number of small businesses, rather than a small number of large businesses. We enjoy the benefits of being small: wearing many hats, concise communication, selective hiring.


It’s too easy to fall into ‘best practices’ that are actually ruts. To foster true creativity, we prioritize and carve out time devoted to exploration and experimentation.

Our Services

We are proud to offer the following services:

Digital Strategy

We help companies understand their target markets, formulate and articulate their digital business goals, create effective digital strategies, and make well-informed technology choices.

UX Design and Research

Ensure your product or website makes sense to your users and achieves your business goals. We specialize in product design methodologies and UX research/usability testing.

UI Design

Guided by solid HCI (human-computer interaction) principles, we design visually attractive interfaces that promise elegant, intuitive interactions between systems and users.

Branding and Visual Identity

Creating a brand is more than designing a logo, choosing a font, or arbitrarily picking colors. We focus on building a cohesive identity to convey the essence of your business or product.

Mobile & Web Design

Informed by research and best practices, we create user-centric, intuitive workflows and beautiful, high-fidelity interfaces for your mobile application or website to achieve your business goals.

WordPress Development

By building websites using WordPress, we take advantage of open source technology and build sites in a way that ensures that our clients can easily update their own content.

Our Team

We aim to create an authentic environment that encourages us to harness our creativity and skill to solve relevant problems, craft meaningful stories, and produce work we’re proud to showcase.

Tamara Olson


Prior to starting Studio Simpatico, Tamara spent several years at Google, first as a design manager in Ads, then as the design lead for Google Classroom. Tamara has crafted experiences for Apple, The Paperless Post, and Conde Nast, and in 2009 led the The New York Observer redesign (Webby nomination, best newspaper design). Tamara holds a Master’s from NYU’s Interactive Telecommunications Program (ITP), and a B.A. from Macalester College, and previously served as adjunct faculty teaching interaction design at FIT. A WordPress and front-end developer, she regularly attends and speaks at Wordcamps around the world.

Sinan Imre


A multidisciplinary designer with a passion for creating and amplifying brands, Sinan brings many years of studio, agency, and freelance experience to Simpatico. As the Creative Design Lead at SocialCode, a digital insights and technology company, Sinan managed all creative output and led a successful visual rebrand, implementing it across all company channels. Previously, he worked as a Senior Designer at Dead As We Know It, where he created artwork and managed production for web and print advertising assets for Jose Cuervo, Dewar’s and Three Olives Vodka.

Evan Thompson

Front-End Developer

Evan loves crafting efficient coding solutions to interesting problems. Evan specializes in front end development, and focuses on creating intuitive experiences while maintaining accessibility for all users. A Princeton graduate and lifelong learner, Evan loves diving into new frameworks and libraries, reading fantasy novels, and playing new boardgames. He has built multiple web applications, including Scene Partner (a line-learning app for actors) and Draconis Personae (a companion app for Dungeons & Dragons).

Amber Weinberg

Front-End Developer

Amber is a front-end developer based in Nashville, Tennessee who has been making websites since the mid-90s when “frames, tables and animated GIFs were the cool kids.” With over a decade of experience running her own business, Amber specializes in creating custom, responsive WordPress themes, and particularly revels in subtle CSS animations and microinteractions, user-friendly WordPress admin interfaces that make content updating a breeze for her clients, and code organization and semantics. She has guest written for several blogs (including her own at amberweinberg.com), spoken at and attended events in both the UK and the US, and is always working on countless side projects, online and offline.

Bruce Viemeister

Art Director

Bruce is a passionate designer with a heavy focus on brand identity, web design, and art direction. Starting as a book cover designer and moving into the digital realm, he has experience on both sides. He has worked for small boutiques, in-house startups, and larger agencies both in New York and San Francisco. When he’s not hanging out with his awesome dachshund, Pretzel, you can usually find him building something out of wood, catching a few waves, brewing a fresh batch of beer, or knitting the night away. He loves to learn new things and work with all types of mediums. Bruce holds a Bachelors Degree in Design from the School of Visual Arts.

Corey Donenfeld

Design/Development Intern

The latest addition to the team, Corey, is a student at Manhattan Hunter Science High School. A self-taught designer/developer who loves to learn, Corey continues to wow the rest of the Simpatico team with his clean and beautiful UX/UI design skills, semantic and well-structured HTML code, and beautiful animation work. Creativity is a big part of Corey’s identity, and he is fascinated by extending his creative abilities. Corey loves taking complex ideas and turning them into well-developed websites that are an important part of any company’s brand.

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