Prose Hair
A blog to promote the custom haircare brand's rich editorial content to drive search traffic
The in-house product, design, and content marketing teams at Prose came to us looking for a partner to lead the design and development of a custom website for their editorial brand, P.S. The site needed to look like an extension of the Prose brand, while the back-end needed to offer the editorial team a robust set of tools to promote content and increase their SEO.
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what we did together
client industry
Enabling Editorial with a seamless content creation tool
Equipped with a gorgeous style guide (produced by the talented brand designers at Red Antler), Prose came to us requesting a custom designed theme built for WordPress. After being lucky enough to sample their products, we engaged the team in a deep dive brand and requirements session, from which we emerged ready to create high fidelity visual designs in Sketch. Based on the needs of the team, we developed and implemented a hierarchical category tag system in the top nav which helps users orient themselves, re-surfaces evergreen content, and casts a wider SEO net.
Keeping readers’ attention throughout the post
We armed their team with a workbench of new digital tools to tell their story in a more compelling, visually striking way. The WordPress theme supports numerous features, including but not limited to flexible photo galleries, Q&A features, CTAs on demand (via easy to use shortcodes), and more.
Fostering a stronger bond with customers
The final touch: in an effort to boost subscriptions to Prose’s newsletter (managed through Iterable), we integrated and styled several signup calls to action throughout the site.
