WordPress isn’t just for bloggers or marketing sites. Here at Studio Simpatico, we leverage the power of WordPress and industry leading tools like PublishPress and Multicollab to build robust content management systems for all kinds of content and editorial teams.

Join us on a journey behind the scenes as we delve into the process of crafting custom editorial workflows for some of our esteemed clients.

Flexibility and Brand Consistency

Iron & Air – Page Builder Magic

As part of their goal to digitize their content, Iron & Air, a distinguished print publication, required a content management system that was easy to use and resonated with their unique brand identity. Enter our robust page builder solution, tailored to meet the unique needs of Iron & Air’s editorial team. The result? A visually stunning and user-friendly backend that empowers their creative vision.

In the realm of custom editorial workflows, having a dedicated page builder means more than just arranging elements on a screen. It’s about empowering the editorial team to unleash their creativity without compromising the brand consistency they worked so hard to establish as a print magazine. Our tailored page builder for Iron & Air allowed for the seamless incorporation of brand elements, ensuring that each piece of content is not just visually appealing but also aligns perfectly with the brand’s identity.

With our custom page builder, Iron & Air’s editorial team enjoyed the freedom to experiment with layouts, multimedia elements, and interactive features—all while staying true to the brand’s aesthetic. This level of flexibility not only enhances the overall creative process but also ensures that the final output is a true reflection of Iron & Air’s commitment to innovation and style.

In essence, our page builder isn’t just a tool; it’s a creative ally that empowers Iron & Air to tell its story in a visually compelling way, all while maintaining the brand’s unique essence. It’s the magic wand that turns creative visions into captivating realities, setting a new standard for content creation in the digital landscape.

Collaboration with Editors

When it comes to content creation, collaboration is the key to unlocking editorial excellence. Our second feature spotlights the power of WordPress when it comes to collaborating easily with authors, freelancers, editors, and more – a crucial aspect for any editorial team. A seamless workflow that fosters communication and creativity is the backbone of successful content creation.

Slickdeals – Leveraging PublishPress

For Slickdeals, a platform driven by the pulse of deal-seeking enthusiasts, expanding their editorial content hub Slickdeals Money meant needing a CMS that ensured timely and high-quality content publication. Leveraging PublishPress was a game-changer. This feature allowed for streamlined editorial processes, ensuring content was prepped and queued up ahead of time, and the ability to grow their audience significantly as a result.

Slickdeals – Multicollab for Seamless Collaboration

Collaboration at its finest—Multicollab played a pivotal role in enhancing teamwork at Slickdeals. When the content team came to us with the request to add “Google docs-like” commenting and collaboration, we added Multicollab to our custom build. With this tool in our arsenal, editors seamlessly collaborated on content, ensuring that every piece was thoroughly vetted and met the high standards of the Slickdeals community.

Keeping Readers Engaged

Forward – Shortcode Integration for Recirculation

At The Forward, our focus was on encouraging content recirculation. Our shortcode integration enhances user engagement and encourages readers to explore more of the Forward’s best content by making it easy to surface relevant content within an article.


In the world of editorial workflows, one size does not fit all. Our journey with Iron & Air, Slickdeals, and The Forward exemplifies our commitment to tailoring solutions that meet the unique needs of our clients. From empowering creativity with page builders to streamlining processes with PublishPress and Multicollab, and optimizing recirculation with shortcode integration, each feature contributes to a harmonious and efficient editorial workflow.

Elevate your editorial game with our custom solutions designed to help you tell your brand’s unique story.