In 2020, “Because everyone has one” isn’t an unreasonable answer to the question, “Why does your company need a website?” That said, it’s worthwhile to consider the role that your shiny new website will play in your sales and marketing funnel. Will you personally be directing potential leads to the site? Will you be sharing… Read more »
Tell us a little bit about your client, M.M.LaFleur. What makes them different from other women’s clothing retailers? Tamara: M.M.LaFleur’s brand is perhaps best described through their signature hashtag, #BetterThingsToDo: a nod to the fact that professional women have better things to do than spend hours shopping for workwear. As their website states, “That’s why… Read more »
Warm holiday greetings, everyone! It’s coming up on six years since I dove headfirst into the uncharted waters of self-employment, and three since Sinan and I teamed up to co-found Studio Simpatico. It’s been a nonstop, exciting, dizzying, rich whirlwind of experiences and growth. I’ve become so passionate about small business, and so deeply appreciative… Read more »
Greetings, new client! On behalf of the entire team here at Studio Simpatico, I’m thrilled that we’ll be working together, and look forward to embarking on this exciting journey with you. Whatever the nitty-gritty details of a specific engagement might be, we always approach the design process with the same general three phases: An in-depth… Read more »
We all know that asking a designer their favorite font or typeface is like asking a parent to pick a favorite child. That said, though we love our typefaces all the same, the Simpatico team has been known to favor certain choices slightly more than others. In this Tuesday Tell-All, we’ve asked each team member… Read more »
After a close collaboration with Dana and the team at B2B startup Onera over the last two months, we’re proud to announce the launch of their new, animation-rich, easy-to-manage marketing website built on WordPress. Today, we’ll be chatting with this project’s design lead Sinan Imre and development lead Amber Weinberg about their collaboration bringing the… Read more »
Tamara here, taking over from Amber for this last interview since our interviewee is … Amber Weinberg herself, remote Simpatico developer, single-handedly holding down the fort in Simpatico’s Nashville, TN office! In true #fangirl fashion, I’ve been following Amber’s work and writing for almost a decade. I can say with great certainty you’d be hard… Read more »
We couldn’t be more excited to share another post to rave about another one of WP Engine’s beloved features. (In case you missed it: Why we recommend WPengine) This time, we’re here to talk about how the Legacy Staging feature and functionality work. First things first: Every hosted, functional version of WordPress consists of both… Read more »
Learn more about the steps Studio Simpatico takes when tackling UX and product design challenges, and how our deliverables move from low to high fidelity through close, iterative collaborations with our clients.
We build and maintain sites for our clients using WordPress, and specialize in building custom themes. We use our rich background in user experience to ensure that the WordPress back-end (where you login to update your content) is as user-friendly as the front-end (what your users see).