PromoteIQ
A marketing website for commerce marketing platform PromoteIQ (recently acquired by Microsoft)
PromoteIQ's software enables retailers to work directly with their brand partners to promote products on-site. We worked closely with Alex Sherman, the company's CEO, to create a branded presence online (a website built on WordPress) to articulate the PromoteIQ product’s value proposition to both retailers and brands.
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We immediately identified the over-arching challenge of the PromoteIQ marketing website project: How might we communicate to retailers (who are used to ad networks and the “old way” of doing product promotion) how Spotfront’s B2B software works? And how do we communicate (through visuals and copy) why it’s great? We originally partnered with PromoteIQ in 2017 to design and develop the first version of the company’s marketing website. A couple of years later, PromoteIQ decided to rebrand, and returned to us to update the visual look and feel. The site was built on WordPress (via a custom theme) so that the marketing team can easily update the content as they need. Shortly after the launch of the new site, we were excited to hear news of the startup’s acquisition by Microsoft. Since then, we have collaborated with the Microsoft team to ensure that the site meets all of Microsoft’s standards, and worked closely with their accessibility partner to meet AA requirements.