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Landing Rock

A brand, identity, and product design for the new online cash management platform

Landing Rock Photo of Mountains

Landing Rock came to us looking for a partner to help design, build, and launch an online platform to allow direct investors and financial advisors to manage insured deposit accounts and purchase/manage CDs.

The Challenge

Landing Rock provides simple, easy-to-use, secure cash management solutions for advisors, businesses, charitable organizations, condominiums, homeowners’ associations, housing cooperatives, individuals, public entities, and publicly traded companies. Team Landing Rock was specifically looking for a UX-led firm that could serve as a “one stop shop” to design the platform, design a new visual identity, design and build the company’s marketing website, and provide fully responsive front-end code for the platform to supply to their .NET engineers.

Landin Rock CollateralLanding Rock One Pagers
Landing Rock Logo Lockups and Palette
Landing Rock Website Screenshot
Landing Rock Website Mobile ScreenshotLanding Rock Website Mobile ScreenshotLanding Rock Website Mobile Screenshot

Designing the product

We began with a deep dive into the space. To be effective design and thought partners, we knew we’d need to fully understand the market, the intricacies of Landing Rock’s product offerings, and the technology capabilities. We carefully documented desired requirements into a PRD, and (after auditing several platforms for patterns and common/best UX practices) produced low-fidelity wireframes to capture user flows and screens. In parallel, our creative team worked closely with the client to articulate a visual identity to communicate the stability, competency, and modernity of the brand. These two efforts came back together as we moved on to create high-fidelity designs for all platform screens. Once these designs were approved, our last step was creating responsive, semantic HTML/CSS/JS code and working closely with the engineering team to ensure a successful, seamless implementation.

Landing Rock UI Elements

if you liked this project you might be interested in seeing the brand and website we created for Altonomy, a trading, advisory, and asset management firm specializing in cryptocurrency and digital assets

feeling like we might be simpatico? get in touch