Altonomy
A visual identity and website for the trading, advisory, and asset management firm specializing in cryptocurrency and digital assets
The marketing team at Altonomy came to us in search of a partner who could learn about their unique business and create a bespoke identity to represent their presence at the intersection of Wall Street and cryptocurrency. In our initial kickoff, they expressed wanting to capture the professionalism and gravitas of the financial industry, but a want to also capture the ‘techy,’ modern feel of crypto. We worked with their team to create a representative visual identity, collateral, and website design.
links
what we did together
client industry
Based on our learnings at the kickoff meeting, we presented three visual directions (moodboards + original work). After internal deliberation, the team selected the direction “Hybrid,” which blended more traditional, professional design elements (the navy color, the sturdy and traditional typeface Bookmania) with more expressive, tech-forward, modern ones (the neon green, the monospace OCR-A accent typeface).
We extended this look and feel into a full website design that shares the company’s service offerings, history, careers, and latest news. Altonomy re-engaged Studio Simpatico to create additional company collateral, including a reusable PowerPoint template and business cards.
