Fireblocks

A visual identity, marketing website, and ongoing design support for the world’s leading infrastructure provider for cryptocurrencies

Studio Simpatico partnered with Fireblocks from the beginning to define and maintain their brand, website, and design presence. With a recent valuation of $8 billion, Fireblocks is the world's leading infrastructure provider for cryptocurrencies.

what we did together

client industry

The challenge

Despite being relatively young, cryptocurrency tech is a rapidly growing industry. As a strong newcomer, Fireblocks aims to solve a particular problem: ensuring security in the transfer of digital assets. When Fireblocks approached Studio Simpatico, they did not want to lose traction gained by being in “stealth mode” — being just elusive and exclusive enough to spark curiosity in the industry. However, they needed to clearly communicate their value propositions, platform features, and the strong cybersecurity background of their founders.

This collage of images showcases Fireblocks' crypto and digital asset infrastructure, including case studies, research, and platform features.

Crafting a visual language

When we began work on the Fireblocks marketing website, the existing visual identity was limited to the logomark. Interpreting the triangle in the Fireblocks brandmark as a symbol of stability and security, we experimented with ways to make it a recurring symbol throughout the website and subsequent marketing collateral. The result was a vast array of visual elements ranging from patterns to background elements, all based on a single shape — the triangle.

View the Style Guide

"Fireblocks typography sample showcasing Neusa Next Std Wide font"

A collage of graphics, data visualizations, and webpages showcasing Fireblocks' digital asset security platform and industry insights.

Fireblocks mobile app showcasing crypto and digital asset platform for financial institutions, with menu and transfer function.

"Blue and white image showing the name 'Amber' in large text and a person's silhouette in the background. Text invites to 'Learn more' about Amber, a member of the Fireblocks Network."

Introducing Fireblocks Academy. Where do you start in the fast-paced world of digital assets? The image describes Fireblocks' mission to help navigate the pace of innovation and adoption in crypto.

Keeping it exclusive and intriguing

Since Fireblocks wanted to keep the allure of being new and intriguing, we spent additional time on fine-tuning copy particularly for CTAs and subheadings. Being deliberate and specific about how we chose to address the user was key, and seemingly simple decisions like changing a CTA from “Get Access” to “Request Access” went a long way in adding to visitors’ curiosity and desire to become Fireblocks users.