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A new marketing website for the largest independent blockchain infrastructure platform

Blockdaemon Hero Image

The Blockdaemon team approached us at the start of 2021 looking for a design partner with experience in the FinTech space to build a new, refreshed, easy to use marketing site.

Extending the Blockdaemon identity into a full visual system

The Blockdaemon team came to us with a logo and primary color, and asked us to extend these elements into a full design system for the website. We presented a visual direction that extends the recognizable purple into a richer palette, including a complementary green color to be used for calls to action. We proposed a type stack that nods to the technical aspects of the FinTech brand, and experimented with ways to use the company’s mascot in treatments that would spark delight and fun with users.

Blockdaemon Brand Colors TypographyBlockdaemon Iconography
Blockdaemon User Interface Screens

Platform pages and a “marketplace” to showcase Blockdaemon’s offerings

We worked closely with the Marketing team to design and build platform pages to speak directly to Blockdaemon’s target audience and successfully message the key value propositions of their product offerings. We also designed and built the Blockdaemon Marketplace: a comprehensive list of protocols, add-ons, and services available on the Blockdaemon platform that allows users to find the right fit for their application. The directory features a card-based design that allows for extensive filtering by network type, node type, integrations, and hosting.

Blockdaemon Marketplace Screens
Blockdaemon Detailed Marketplace

A place to highlight Blockdaemon’s company culture and career opportunities and a full Documentation Center

A Company page shares more about the ethos and culture of Blockdaemon, and lives alongside a dynamic Careers page highlighting open positions within the company. Following a successful launch, Blockdaemon was looking to move their documentation from a third party solution on to WordPress. We leveraged the DocsPress plugin, theming it to match the look and feel of the site, and launched the documentation center in summer 2021.

Blockdaemon Desktop and Mobile Screens
from the client Studio Simpatico has been fantastic to work with! They were exceptionally fast without sacrificing quality or attention to detail. They listened to our needs and created an identity to truly match how we wanted our brand portrayed. Their nimble team has been a delight to work with and truly did phenomenal work to help us grow.
Katie DiMento Katie DiMento VP of Marketing at Blockdaemon
Blockdaemon Safeguards MobileBlockdaemon Mobile HomepageBlockdaemon Mobile Marketplace
Blockdaemon Documentation

if you liked this project you might be interested to see how we created a dynamic identity and website for the world's leading infrastructure provider for cryptocurrencies Fireblocks

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