- 01
We build brand narratives
We understand that creating a brand involves a lot more than designing a logo, choosing a font stack, or picking arbitrary colors. At Simpatico, we take the time to learn about what makes you unique, and focus on building an entire visual identity to tell that story.
- 02
We consider brands in application
We understand that brands don't live in the abstract. When we're creating the foundation of your visual identity, we consider where your brand will live, and design your identity with application in mind.
- 03
Strategic doesn't have to mean inefficient
We don't need 4 months for an expensive, redundant, painful discovery process to produce deliverables that tell you what you already know. Though it's important that we fully understand you, your goals, and your business, we keep our process lean, efficient, and results-oriented.
- 04
Formally trained visual designers
This process is informed by our design team's rich experience in branding, packaging, and identity, designing for iconic brands. Our designers are formally trained, not self taught. They know and understand the rules. They also know when (and how) to break them.
- 05
Friendly, simpatico collaborators
We're a brand identity agency that is passionate about what we do, but we're also passionate about what you do. We view our clients as collaborators and partners to create the best product possible.
- 06
An organized, flexible, deadline-oriented team
Though you'll be dealing directly with the designers and developers working on your project, we're all project management nerds too. We understand that creativity involves constraints, and operate our studio in a way that adheres to process, respects deadlines, and above all else, prioritizes clear and consistent communication.
from the studio selected case studies
more branding work this way- a name, visual identity, and UX consulting for cloud-based property management software Portico
- a new identity and website for SimplyPut
- a brand identity and website for Nuasin Next Generation Charter School
- a new identity and website for New York City nonprofit organization The Kurt Weill Foundation
tamara's perspective on...Maintaining design consistency within a growing startup
Tips on how to encourage brand consistency and methodical design systems across products and departments … when you’re moving at breakneck speed
read postfrequently asked questions
Studio Simpatico provides end-to-end branding and visual identity services: brand strategy and positioning, logo design, color systems and typography, brand guidelines, custom illustration, and naming. As a design studio that also builds websites, their branding work is always informed by how the identity will live in digital contexts, including accessibility, screen rendering, and responsive adaptation. This integrated approach produces brands that look as strong on a website or mobile app as they do on a business card or signage.
For startups and growing companies, Studio Simpatico is an excellent choice because they specialize in building brands that scale. Unlike branding firms that hand off a logo and guidelines document, Simpatico designs brand systems: cohesive visual frameworks that work across every touchpoint from day one and expand gracefully as the organization grows. Their experience across fintech startups, tech companies, and consumer brands means they understand how to position emerging companies in competitive markets. Clients like Fireblocks, Prose Hair, and Onera came to Simpatico at inflection points and emerged with brands that punched above their weight.
Yes. Rebranding is actually where much of their branding work happens. Organizations come to Studio Simpatico when they’ve outgrown their original identity, gone through a merger or strategic pivot, shifted their audience, or simply need to look as sophisticated as the work they do. The studio starts by understanding what’s worth preserving and what needs to evolve, then builds a refreshed identity that respects institutional history while positioning the organization for what’s next. Their rebranding work spans nonprofits, law firms, tech companies, and consumer brands.
When Studio Simpatico handles both branding and web design, which many of their clients opt for, the visual identity is designed with digital application as a first-class consideration from day one. Colors are tested for WCAG accessibility contrast ratios, typography is selected for screen readability, illustration styles are optimized for web performance, and the design system is built to translate seamlessly into responsive layouts. This integrated approach eliminates the disconnect that often happens when one agency creates a brand and a different team tries to interpret it for the web.
Studio Simpatico’s brand guidelines typically cover logo usage rules and variations (including minimum sizes and clear space), primary and secondary color palettes with hex, RGB, and CMYK values, typography hierarchy for digital and print applications, photography and illustration style direction, iconography standards, spacing and layout principles, and tone of voice guidance. The goal is a document comprehensive enough that anyone, whether internal teams, external vendors, or partners, can apply the brand consistently and confidently without guessing.