Hodara Real Estate

Logo Design, Visual Identity, Web Design and Front-End Development, WordPress Website

Hodara Real Estate Group

Studio Simpatico worked with Alex Hodara of Hodara Real Estate Group to build a sleek, modern company identity and dynamic one-page WordPress marketing website.

Hodara Real Estate

Hodara Real Estate


Hodara Real Estate Group, a company founded by Alex Hodara, centers on modern, quality living within reach. Designing housing that meets the millennial need for good location, clean design, technology and amenities, Alex started the company after identifying a potential in the market for student housing while finishing his degree at Boston University. Without any loans or investors he grew the firm to 15 student agents and sold 21 investment properties before graduating. The firm was named “the first student-run real estate brokerage in America” by CNBC, and he was named to the Forbes 30 Under 30 list. Since then, he has expanded into East Boston and Jersey City. With ever growing success and an evolving portfolio the company was in need of a full brand identity, one that would capture its one-of-a-kind forward thinking approach without compromise.


Hodara Real Estate was in need of a new brand and website to represent its innovative, ahead-of-the curve approach to development. Our team entered the fray to develop an identity that would incorporate the client’s strong visual instincts and preference for animation, as well as showcase previous successes to investors through an impressive portfolio.


Over the course of 3 months we dove into a thorough discovery process in which we introduced our latest design approach – Understand, Imagine, Make. The process allowed us to understand the client and industry before opening any design software. In-depth Q&A sessions revealed Hodara’s love for animation and strong visual instincts, which we then incorporated into the branding.

“This rebrand really focused me as I prepare for my next phase of growth in my portfolio.”

Alex Hodara, Hodara Real Estate Group

The Solution

Visual Language To Capture The Future of Real Estate

Considering the client’s approach to affordable and modern living we developed a robust design that “fills the gap” using clean, sharp lines and an expandable border. The function of the bordered logo is twofold, acting as a stage for innovation and a blank canvas for what future brings.

We distilled the client’s story into a few content “buckets” (the company’s values, portfolio, and story), and used a one page site format to showcase the information. The site includes a parallax slideshow with rich photography to show the company’s values. The final product is a sleek, modern visual design that tells the client’s story.

An Innovative Way To Showcase Real Estate Portfolios

To showcase the client’s successes we designed an interactive map that uses movement and counter animation to show portfolio growth over time. The map uses a JavaScript timeline that interacts with the Google Maps API. The result: a dynamic portfolio for future tenants and potential investors.

A Brand That Extends To The Physical World

The brand and logo are an extension of the company in that they hold physical spaces. We branched beyond the digital landscape to materialize the brand’s presence through business cards, letterheads, an Excel theme, and wall vinyls.

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