A site map can refer to multiple things, all dealing with the links on your website. A basic list of all the intended links on your website is one of the first steps during the design process for a website or application. This is a beneficial way to organize content before you start the wire-framing process. A site map also refers to the text file a search engine’s robot uses to navigate your site and publish your pages in their search rankings. While not as popular a practice today as it used to be, a site map can also be a list of links on your website that a visitor can use to quickly find what they’re looking for.