SEO is the process of setting up your website to be ranked as high as possible by a search engine. The best SEO you can do is to add unique informational content. You can also help SEO by using good practices, such as semantic HTML, proper heading hierarchy, and descriptive alt tags on images. Many of the same practices you use for accessibility also help improve SEO. We recommend using Yoast SEO for WordPress websites. Read more about how to drive traffic to your website.