Altana Trade
A website and visual identity for the New York City based AI trade startup
Altana Trade uses artificial intelligence to help regulators, businesses, financial services, and logistics providers gain insight from global economic data to realize better trade. They came to us looking for a website and visual identity.
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The Challenge
Altana Trade uses artificial intelligence to help regulators, businesses, financial services, and logistics providers gain insight from global economic data to realize better trade. Their founders came to us in search of a partner that could help them imagine an extensible visual identity to be used on a marketing website, technical white papers, presentation decks, proposals, business cards, and more.
The Solution
Despite being a data and technology company, Altana did not want to lose sight of the inherently human origin of trade and its influence throughout history. We sourced images of trade maps and historic centers of global trade from the Library of Congress. When combined with a contemporary font stack, responsive layout, and a modern color treatment, these images became the focal point of Altana.ai’s visual language. As with all of our websites, we developed a fully custom, responsive theme on WordPress with built-in photo treatments, a content hub, and features that give the Altana team full control over their content, and continue to support the company with their ongoing design collateral needs.
