Versed
A mobile application to help working professionals stay up to date on the latest forces and trends shaping business
We were approached by the Tennessee-based company Knowledge Launch to design a mobile application to help working professionals stay up to date on the latest forces and trends shaping business. The team came to use with a strong product requirements document outlining the functionality and business objectives of the app, but needed a name, brand identity (logo and visual language), and full UX/UI design for the app.
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what we did together
client industry
Naming and Branding
When we joined the project, the app was called “Propedia.” We helped the team identify their goals for the product, audience, and tone. This led us to an exploratory session which resulted in the final name: Versed. Once the name was finalized, we were able to begin logo explorations.
Defining the user experience
The product team provided a clear PRD outlining functionality, from which we put together a site map showing how the screens fit together. The high level view of the app allowed the team to iterate on their requirements. When the site map was finalized, we used the screens to construct detailed, screen-by-screen wireframes. The wireframes show the information on each screen of the mobile application.
Turning the UX deliverables into high-fidelity app designs
After the visual direction was established, we began the process of turning the wireframes into sleek, polished, photo-rich, high-fidelity visual designs.
A simple one-page site to market the app
While the developers were busy building the app, we worked with the team to develop a simple marketing site to convey the value proposition of Versed. We built the site using WordPress so the team can easily update any of the photos and copy moving forward.