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Prose Hair

A blog to promote the custom haircare brand's rich editorial content to drive search traffic

Prose Hair Bottles

The in-house product, design, and content marketing teams at Prose came to us looking for a partner to lead the design and development of a custom website for their editorial brand, P.S. The site needed to look like an extension of the Prose brand, while the back-end needed to offer the editorial team a robust set of tools to promote content and increase their SEO.

Prose Hair Website Screenshots

Enabling Editorial with a seamless content creation tool

Equipped with a gorgeous style guide (produced by the talented brand designers at Red Antler), Prose came to us requesting a custom designed theme built for WordPress. After being lucky enough to sample their products, we engaged the team in a deep dive brand and requirements session, from which we emerged ready to create high fidelity visual designs in Sketch. Based on the needs of the team, we developed and implemented a hierarchical category tag system in the top nav which helps users orient themselves, re-surfaces evergreen content, and casts a wider SEO net.

Prose Hair Mobile DesignProse Hair Mobile DesignProse Hair Mobile Design

Keeping readers’ attention throughout the post

We armed their team with a workbench of new digital tools to tell their story in a more compelling, visually striking way. The WordPress theme supports numerous features, including but not limited to flexible photo galleries, Q&A features, CTAs on demand (via easy to use shortcodes), and more.

Prose Hair Woman with HairbrushProse Hair Call to Action

Fostering a stronger bond with customers

The final touch: in an effort to boost subscriptions to Prose’s newsletter (managed through Iterable), we integrated and styled several signup calls to action throughout the site.

Prose Hair Website Screen

if you liked this project you might be interested to see how we designed a modular, custom WordPress theme for the editorial brand of M.M. LaFleur, The M Dash

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