welcome to Studio Simpatico

what we craft experiences that connect with our clients' audiences

branding & visual identity
Our creative team works closely with you to understand your business goals and target audience and explores how to best express your values, personality, and core messaging via a codified, holistic visual identity.
product & user experience design
We believe that effective product design relies on: a holistic understanding of business goals; the ability to empathize with users' mindsets and grok their mental models; and a fluency with technical capabilities and limitations.
marketing website design
Our web design and development process accounts for not only brand and aesthetics, but also strategic marketing, messaging, search optimization, and scalability. We prefer to think of it as designing tools, not pages.
content & editorial website design
Our UX and planning process involves a deeply collaborative discovery period with content creators and editors to ensure we build them a flexible, dynamic editorial toolkit to fulfill your content and business objectives.
custom WordPress development
We build fully custom themes using Advanced Custom Fields Pro, and pride ourselves on our easy-to-maintain, intuitively organized, well annotated user interfaces within the WordPress admin area.

who we're children of the internet who love helping our clients' businesses thrive

Tamara Olson
Owner - New York, NY more from Tamara
Prior to starting Studio Simpatico ten years ago, Tamara spent years at Google, first as a design manager in Ads, then as the design lead for Google Classroom. Tamara has crafted experiences for Apple, The Paperless Post, and Conde Nast, and led the The New York Observer redesign (Webby nomination, best newspaper design). Tamara holds a Master’s from NYU’s Interactive Telecommunications Program (ITP), and a B.A. from Macalester College, and previously served as adjunct faculty teaching interaction design at FIT. A WordPress developer and enthusiast, she is proud to have built the type of creative, award-winning, collaborative studio where she always wanted to work in her favorite city in the world. Every day, she is grateful to work with such simpatico colleagues and clients.
- LinkedIn
Bruce Viemeister
Head of Design - New York, NY
Bruce is a passionate designer with a heavy focus on brand identity, web design, and art direction. Starting as a book cover designer and moving into the digital realm, he has experience on both sides. He has worked for small boutiques, in-house startups, and larger agencies both in New York and San Francisco. When he’s not hanging out with his awesome dachshund, Pretzel, you can usually find him building something out of wood, catching a few waves, brewing a fresh batch of beer, or knitting the night away. He loves to learn new things and work with all types of mediums. Bruce holds a Bachelors Degree in Design from the School of Visual Arts.
Amber Weinberg
Head of Front-End Development - Nashville, TN more from Amber
Amber is a front-end developer based in Nashville, Tennessee who has been making websites since the mid-90s when “frames, tables and animated GIFs were the cool kids.” With over a decade of experience running her own business, Amber specializes in creating custom, responsive WordPress themes, and particularly revels in user-friendly WordPress admin interfaces that make content updating a breeze for her clients, accessibility, and code organization and semantics. She has guest written for several blogs (including her own at amberweinberg.com), spoken at and attended events in both the UK and the US. Offline, you can always find her knitting, reading a book, or traveling around the world.
Phebe Pierson
Lead Creative Strategist - New York, NY
Phebe is a graphic designer and lifelong New Yorker who loves getting to know clients and projects as deeply as possible. Museums, the streets of NYC, and nature are Phebe's favorite places to soak up inspiration. When she's not at work she's always making something creative, whether it's crochet, dinner, or a home improvement project. Phebe studied at Parsons and has a certificate in graphic design from Shillington Education. She also has prior work experience in communications and the non-profit sector.
- LinkedIn
- Website
Corey Donenfeld
Lead Technical Architect - New York, NY
Corey leads technical architecture for all client projects and internal infrastructure initiatives. He graduated with honors from Hunter College with a B.A. in computer science, and has been working as a developer at Simpatico for seven years. Exploration and learning are prominent parts of Corey’s identity, and he is fascinated by extending his creative abilities. Corey likes taking complicated ideas and simplifying them into beautiful and intuitive designs. When he is not in front of a screen, you can find him playing ping pong, hiking, building with legos, baking desserts, or reading a book.
Angela Huang
Senior Designer & Illustrator - New York, NY
Angela is passionate about creative problem solving and works as a designer focused on web design and branding. Previously, she worked as a freelancer with experience collaborating with a wide range of clients to produce designs from digital medium to traditional print publications. She also has years of experience creating illustrations and animations. When she’s not working, you can find Angela creating handmade prints, visiting galleries, or watching movies. She holds a Bachelor’s Degree in Illustration from School of Visual Arts, as well as a certificate in design from Shillington Education.
Zeth De Luna
Senior WordPress Developer - Los Angeles, CA
Simpatico is excited to welcome our first West Coast team member! A science nerd with an undying curiosity, Zeth loves picking things apart and is on a lifelong quest to answer his never-ending string of "why?" questions. After earning his Bachelors in Astrophysics, he shifted his focus from theories to tech and fell in love with the creative qualities of front-end development. When he's not working, you can find him exploring new foods, relaxing by the ocean, shooting hoops, or training to reach his powerlifting goals.
- LinkedIn

why we've worked at the big places long enough to know that we prefer the small

craft
We embrace lifelong learning. We understand that the world and technology are constantly changing, and aim to get out and learn from others in the industry as much as possible.
constructs
We are diligent about deadlines and always aim for transparency and clarity of expectations. But—if processes aren’t working, we analyze, iterate, and make them better.
coziness
We believe the world is a better place with a large number of small businesses, rather than a small number of large businesses. We enjoy the benefits of being small: wearing many hats, concise communication, selective hiring.
clients
We find inspiration in our clients’ passion for their businesses. Working hard to partner with them and produce great work motivates us in a way that empty office perks can’t.
coworkers
We practice common courtesy, empathy, kindness, and respect. We are all teachers and students. When there’s too much to do, everyone grabs an oar and helps out.
creativity
It’s too easy to fall into ‘best practices’ that are actually ruts. To foster true creativity, we prioritize and carve out time devoted to exploration and experimentation.

how no working at arm's length… we brainstorm, imagine, and build alongside our clients

I’ve worked with many agencies over the years, and this is one of the best engagements I’ve personally had. Beyond the visual aesthetic and understanding of what we wanted to accomplish, the quality of their work was excellent. They exceeded our expectations. Simpatico is a smaller shop; you’re going to be dealing with the principals, which is something I really enjoyed.

Jared Cluff Chief Executive Officer, Caliber Fitness

They treat my company as if it’s their own and pay meticulous attention to detail … They make things incredibly easy, finishing tasks on my own to-do list before I can even get to them … I can’t praise their work highly enough.

Brad Phillips Chief Executive Throughliner, Throughline Group

They’re fluid and easy to engage. Their team also works quicker than us. They send screens for us to approve before we’re done implementing them. Their team knocks it out of the park every time. Their attention to our audience was extraordinary. They’ve been fantastic and the quality of their work's outstanding.

Brian Starke Co-Founder and CTO, WireSecure

It was an absolute dream working with Studio Simpatico. It's really rare to find a group of people who assist with every part of in-house marketing development ... Simpatico's design work was incredibly well researched, which helped to foster deep discussion, form clear scoping and expectations, and ultimately drove a really successful design.

Justin Hughes Chief Digital Officer, M.M.LaFleur

Studio Simpatico is smart and articulate, impressing the partners at our firm with their knowledge and energy. They have really strong programmers and a great understanding of how people interact with the Internet. The most amazing thing about Studio Simpatico is their design aesthetic. They’re the full package, a real triple threat.

Lori B. Marketing Director

Overall, project management was phenomenal. Studio Simpatico's approach was by far the best web development agency experience I’ve had in almost twenty years of working with agencies and freelancers. I always like to provide feedback that organizations can use to improve. In this particular case, though, I’m at a loss in terms of areas of improvement. They were responsive, they were incredibly fast, and they met our needs.

Rich Dolan Chief Marketing Officer, Effectual

I like the discovery process that they do at the beginning of every project, which includes interviews. They really understand the brand they’re working with for every project. Their designs aren’t generic; they really capture specific brand nuances during the interview process and incorporate those into the designs.

Regina Faler VP of Product and Development, OK! Magazine

They were very responsive; they’re absolutely great when it comes to communication, much quicker than other partners. They’re practiced problem solvers so, when something doesn’t work, they find out ways to do it and offer helpful solutions. It’s very proactive, which gives me peace of mind. That’s a rare quality, which is something I want to see from more of my vendors.