AdTheorent
User experience strategy and implementation for a predictive advertising company
AdTheorent is an advertising company specializing in predictive targeting. Whereas the platform has previously been used exclusively by in-house AdTheorent ad ops and yield managers, the company was looking to offer a self-service solution for their existing clients. The product team came to Studio Simpatico looking for a partner to bring this platform to life.
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what we did together
We began the engagement by working closely with the product team to define the high level information architecture and organization of the product. In conjunction with this effort, we began designing a few straightforward screens to explore the ‘look and feel’ of the application. We then codified these screens into a reusable style guide. Over the next year, we continued to work closely with the product team to build high fidelity interfaces for new features.