Silverline
A new marketing website using a modular, custom WordPress theme for one of NYC's top Salesforce consultancies
Silverline is an NYC based consultancy focusing on end-to-end development of salesforce.com products and powerful third-party apps. They came to Studio Simpatico seeking a new marketing website built on WordPress to promote content and drive sales.
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what we did together
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from the client "Thank you and your team for delivering such an amazing website! We love it and it was such a fun, collaborative process."
Kathleen Ferrie VP, Marketing The Challenge
The marketing team at Silverline, a Salesforce consultancy headquartered in New York City, was looking for a partner to redesign their website in a way that would extend their existing logo and color palette to a new, more dynamic visual identity. They were frustrated by the limitations of their current website’s architecture, and looking for a firm that would provide them with website tools as opposed to static pages which proved difficult or impossible to change.
The Engagement
We conducted several deep dive information gathering sessions with the Silverline team to understand their business, content strategy, target customers, messaging, visual identity, and existing search engine optimization. Based on our findings, we created UX deliverables that not only outlined a proposed site map, but also how we would build reusable modules to construct the pages—which would give our client flexibility in the future to design and create their own pages.
Over the next several months, we designed and developed a rich B2B marketing site that beautifully displayed Silverline’s personality and unique offerings to their target customers in the financial services and healthcare spaces.
