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A new marketing website using a modular, custom WordPress theme for one of NYC's top Salesforce consultancies

Silverline Hero Image Team

Silverline is an NYC based consultancy focusing on end-to-end development of products and powerful third-party apps. They came to Studio Simpatico seeking a new marketing website built on WordPress to promote content and drive sales.

from the client "Thank you and your team for delivering such an amazing website! We love it and it was such a fun, collaborative process."
Kathleen Ferrie Kathleen Ferrie VP, Marketing

The Challenge

The marketing team at Silverline, a Salesforce consultancy headquartered in New York City, was looking for a partner to redesign their website in a way that would extend their existing logo and color palette to a new, more dynamic visual identity. They were frustrated by the limitations of their current website’s architecture, and looking for a firm that would provide them with website tools as opposed to static pages which proved difficult or impossible to change.

Silverline Ambiance Circle Brand

The Engagement

We conducted several deep dive information gathering sessions with the Silverline team to understand their business, content strategy, target customers, messaging, visual identity, and existing search engine optimization. Based on our findings, we created UX deliverables that not only outlined a proposed site map, but also how we would build reusable modules to construct the pages—which would give our client flexibility in the future to design and create their own pages.

Silverline UI Screens

Over the next several months, we designed and developed a rich B2B marketing site that beautifully displayed Silverline’s personality and unique offerings to their target customers in the financial services and healthcare spaces.

Silverline Website Mobile ScreenshotSilverline Website Mobile ScreenshotSilverline Website Mobile Screenshot
Silverline Website Screenshots
Silverline Vector IllustrationsSilverline Photo of Team

if you liked this project you might be interested to see how we created a new visual identity and eCommerce website for Throughline, a public speaking and media training firm

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