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Alt Legal

A marketing website for Alt Legal’s powerful trademark docketing software

Simpatico partnered with Alt Legal, cloud-based IP docketing software that helps lawyers and intellectual property professionals manage global trademark, patent, copyright, and other IP filings and deadlines, to create a new visual identity and marketing website.

A visual identity based on customer love

Alt Legal’s platform provides powerful automation to help thousands of professionals manage global trademark portfolios. Alt Legal’s customers (mostly lawyers and paralegals) are intensely passionate about Alt Legal; the docketing software saves them an incredible amount of time thanks to its automation capabilities unique to the industry. During our discovery process, the phrase “we love Alt Legal” kept popping up. The brand we established anchored on this concept: we included organic doodles and hearts as a whimsical, lighthearted way to express customers’ affinity.

Showcasing the Alt Legal platform’s key features and magic moments

It is vital that Alt Legal’s marketing site communicate key points of differentiation from their competitors in terms of features. We created a robust, flexible page builder from modular designs that allows their marketing team to create new pages easily. The landing pages showcase animations (created in AfterEffects) that show “magic moments” within the platform’s interface.

Marketing site rich in content and resources

In addition to the landing pages, the site includes templates for a wide variety of content to help prospective customers convert: case studies, featured news, blog posts, webinars and events, and IP resources. We helped the team migrate content from Squarespace on to the new blog and resource center, and built several custom shortcodes to allow them to add blockquotes and cross-promoted story units within the content to add visual interest and drive site recirculation.

if you liked this project you might be interested to see the visual identity and website we created for LawCloud, a legal tech startup

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