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Alt Legal

A marketing website for Alt Legal’s powerful trademark docketing software

Illustration of the "Alt Legal" logo surrounded by circular icons representing people and various website elements.

Simpatico partnered with Alt Legal, cloud-based IP docketing software that helps lawyers and intellectual property professionals manage global trademark, patent, copyright, and other IP filings and deadlines, to create a new visual identity and marketing website.

A visual identity based on customer love

Alt Legal’s platform provides powerful automation to help thousands of professionals manage global trademark portfolios. Alt Legal’s customers (mostly lawyers and paralegals) are intensely passionate about Alt Legal; the docketing software saves them an incredible amount of time thanks to its automation capabilities unique to the industry. During our discovery process, the phrase “we love Alt Legal” kept popping up. The brand we established anchored on this concept: we included organic doodles and hearts as a whimsical, lighthearted way to express customers’ affinity.

"AZO SANS MEDIUM font family showing Azo Sans Bold typeface with color palette"
The image shows the "Trademarks" logo and text stating the company is known for trademark docketing software, personalized service, and helpful events and resources.The image shows two text quotes from professionals praising the seamless automation and time-saving benefits of Alt Legal, a legal firm. The speakers are identified as Adriano Pacifici, a Lead Trademark Attorney, and Suzann Moskowitz, the Owner of Moskowitz Firm.
A collage of screenshots showcasing various features and information about the Alt Legal platform, including blog content, pricing, and customer testimonials.

Showcasing the Alt Legal platform’s key features and magic moments

It is vital that Alt Legal’s marketing site communicate key points of differentiation from their competitors in terms of features. We created a robust, flexible page builder from modular designs that allows their marketing team to create new pages easily. The landing pages showcase animations (created in AfterEffects) that show “magic moments” within the platform’s interface.

Four website screens showcasing legal automation solutions including docketing, USPTO trademark filing, and third-party docket access.

Marketing site rich in content and resources

In addition to the landing pages, the site includes templates for a wide variety of content to help prospective customers convert: case studies, featured news, blog posts, webinars and events, and IP resources. We helped the team migrate content from Squarespace on to the new blog and resource center, and built several custom shortcodes to allow them to add blockquotes and cross-promoted story units within the content to add visual interest and drive site recirculation.

Trademarks website banner stating they are known for trademark docketing software, personalized service, and helpful events and resources.Pricing table showing tiered plans for docketed matters, with monthly fees ranging from $50 to $290. Includes 'Get in touch' button and list of included services.A laptop computer and smartphone on a desk, with text promoting Alt Legal's community of trademark professionals offering webinars, virtual chats, and an annual conference.
An array of 15 icons representing various legal and business-related concepts such as documents, heart, data, light bulb, calculator, award, ear, light bulb, report, and people icons.
The image shows a variety of Alt Legal web design elements, including pages for complex reporting, customer support, and the Alt Legal blog. The central image features a woman discussing Alt Legal's services.

if you liked this project you might be interested to see the visual identity and website we created for LawCloud, a legal tech startup

feeling like we might be simpatico? get in touch