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A visual identity and website for a New York City legal tech startup

LawCloud Website Screenshots

LawCloud is a legal technology company that brings a user-friendly approach to the otherwise tedious task of filing legal documents. They hired Studio Simpatico to develop their new brand, from naming and corporate identity design, to the design, development, and launch of their new marketing website.

LawCloud Website Screenshots

The Challenge

LawCloud was initially a suite of premium products sold by iDisclose, the former name of the company. As familiarity with the LawCloud name grew, so did the confusion surrounding the relationship between LawCloud and iDisclose. This was evidently the first problem we had to resolve. Then there was the challenge of combining the contemporary, dynamic aesthetic of the technology industry with the gravity of legal work. Finally, we knew that we had to build a website that could grow at the same rapid rate as LawCloud’s business.

The Logomark

We looked inward to LawCloud’s actual platform, and remembered that LawCloud helps its users by asking simple questions and retaining answers to reuse when applicable. Wondering what visual element best represented this process, we found our answer in one of the most common, and perhaps overlooked UI elements — the radio button! It’s simplicity and widespread usage across the LawCloud platform quickly made it clear to us and the LawCloud team that it would serve as the basis of the brandmark. We combined it with the modern yet humanist typeface, Museo Sans, for a modern, digital logo with a familiar and approachable twist.

The Website

As usual, we started the web design phase of this project with detailed wireframes. Since LawCloud users splits into two broad audiences — direct users and vendors who use white label solutions — we gave these audiences acutely targeted pages where content and calls to action are relevant to their particular needs. This also allowed us to take a slightly different tone of voice across these two sections, where direct users face a more friendly, humanized tone while white label solution seekers are addressed more technically.

It was important for LawCloud to get their users into the platform within a single click of landing on the website. This presented the risk of presenting the user with too many calls to action on the same page. Our compromise was to keep all CTAs, but reveal them contextually as the user explores each page. This allowed us to retain neat and organized layouts across the site, while still allowing the user to start using the LawCloud platform as quickly as possible.

LawCloud is a rapidly growing business. Their white label audience is growing daily and their team is producing more and more resources, press releases, and news features. We developed a custom WordPress theme from the ground up, allowing the LawCloud team to easily create, edit, and curate content of all types. Our custom theme also allows LawCloud to easily create branded audience landing pages to address new vendor categories, keeping their messaging relevant and direct. To alleviate the confusion regarding the relationship between iDisclose and LawCloud, we also launched a landing page for the former brand, iDisclose. This page was aimed at redirecting users to the new site and teasing the new brand aesthetic to allow for long-time iDisclose users to smoothly transition to LawCloud.

from the client "We have worked with Studio Simpatico on two separate projects. They are creative, easy to work with, and diligent."
Douglas Ellenoff Douglas Ellenoff Founder

if you liked this project you might be interested to see how we created a new website for Colorado personal injury law firm Hadfield, Stieben & Doutt

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