Harmless Harvest
Custom illustration, logo, custom type, and packaging design for the popular coconut water
Before joining Studio Simpatico, Creative Director Sinan Imre worked on the Harmless Harvest brand during its infancy. In an industry saturated with palm trees and paper straws stuck into coconuts, Harmless Harvest had to stay true to its natural and simple origin but stand out on the shelf.
what we did together
client industry
We knew that any illustration other than fruits would add a second meaning to the brand. Hands are very familiar and humanizing, and they give the consumer the sense of being handed fresh-picked fruit. The hand-drawn illustration style helped keep the brand humble and relatable.
The beverage sections of grocery stores and delis are abundant in blue and green packaging. The white background on the bottle provided a fine contrast, and looked better under the fluorescent lights that often illuminate such stores.
