Logo Design, Mobile Application Design, Usability Testing and Research, User Experience and Product Design, Visual Identity, WordPress Website

A mobile app to stay up to date

Studio Simpatico (formerly Tamara Olson Designs) worked closely with Tennessee based company Knowledge Launch to design a mobile application to help working professionals stay up to date on the latest forces and trends shaping business.

iOS App Store

Site Map

The product team provided a clear PRD outlining functionality, from which we put together a site map showing how the screens fit together. The high level view of the app allowed the team to iterate on their requirements.

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Versed Site Map
Versed Wireframes


When the site map was finalized, we used the screens to construct detailed, screen-by-screen wireframes. The wireframes show the information on each screen of the mobile application.

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Branding and Logo

When we joined the project, the app was called “Propedia.” We helped the team identify their goals for the product, audience, and tone. This led us to an exploratory session which resulted in the final name: Versed. Once the name was finalized, we were able to begin logo explorations.

Versed Logo
Versed Visual Design

Visual Design

After the visual direction was established, we began the process of turning the wireframes into sleek, polished, photo-rich, high-fidelity visual designs.

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Marketing Website

While the developers were busy building the app, we worked with the team to develop a simple marketing site to convey the value proposition of Versed. We built the site using WordPress so the team can easily update any of the photos and copy moving forward.

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Versed Website
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