Knowledge Launch

Visual Identity, WordPress Website

A new look

Studio Simpatico (formerly Tamara Olson Designs) worked with Knowledge Launch, a company that develops solutions to bring corporate learning to life, to give their logo a “facelift” and design a new website experience to showcase their offerings and impressive clientele.

Launch Website

Logo and Brand

Knowledge Launch already had significant brand recognition and affinity, so owner John Tolsma wasn’t looking for a complete brand overhaul. He simply wanted to give the Knowledge Launch brand and logo a “facelift.” We added a bit of movement to the four-square logo design by rounding some of the squares’ corners, a design pattern we carried through the rest of the web design.

Website Design and Development

To kick off the website design process, we created wireframes to show the information that would live on the site, as well as its hierarchy and organization. We then extended the color palette and visual language and applied it to the information in the wireframes to create visual designs.

We built the site on WordPress, using Advanced Custom Fields Pro to give the team at Knowledge Launch an easy, intuitive way to update their site moving forward. The site is fully responsive.

Team: Tamara Olson, Katie Scialabba, Amber Weinberg