Harmless Harvest

In an industry saturated with palm trees and paper straws stuck into coconuts, Harmless Harvest had to stay humble to the consumer but stand out on the shelf.

Unsatisfied with any display typefaces to accompany the package designs, Sinan created Harmless Sans; a fully custom, hand-drawn typeface for Harmless Harvest. The imperfections in Harmless Sans reinforced the brand’s human side, while the heavy letterforms ensured presence on the shelf.

(Note: This work was completed by Sinan prior to his joining Studio Simpatico.)


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