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Tools of the Trade

  When writing about the tools of Web and UI design, it makes total sense to start with a 14th century analogy, right? Bear with me… Up until the early 14th century, painters used a type of paint called tempera. Tempera is an egg based paint that was easy to produce at the time, making… Read more »

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How Studio Simpatico Uses Retrospectives to Iterate on Process

  When we started Simpatico around this time last year, we went through the traditional branding exercise of authoring company values. Reflecting on past work environments and experiences, we identified what was important to us, and distilled these preferences into six core studio values (found on our About page). The third is Constructs: We are… Read more »

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How Studio Simpatico Approaches Product Design

In Art class, my Kindergarten teacher Mrs. Cooperson had us follow a simple and methodical approach to creating drawings: Lock down an idea. Create a pencil sketch. Draw over it in pen. Choose some crayons. Color. Voila! Ready for fridge prime time. By requiring teacher sign-off before allowing us to proceed to the next step,… Read more »

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Why We Love Sketch

We get a lot of questions about the software and tools we use to build our projects. When it comes to web and app design, Sketch is the one we can’t do without.

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The Simpatico Design Process: Understand, Imagine, Make

At Simpatico, we design for a variety of verticals, media, and projects—from real estate developer websites to non-profit organization logos to fin tech product/UI design. As a small shop, we’re committed to being flexible about deviating from our typical process when we think it will produce better results for our clients. That said, our approach… Read more »

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How do you build custom WordPress websites?

We build and maintain sites for our clients using WordPress, and specialize in building custom themes. We use our rich background in user experience to ensure that the WordPress back-end (where you login to update your content) is as user-friendly as the front-end (what your users see).

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How do I install WordPress inside a subdirectory?

This week, we are pleased to feature a guest blog post from Josh Vickery, VP of Engineering for SquareFoot. We recently completed a WordPress build for SquareFoot. Josh was able to create a workaround allowing us to install their blog inside their root directory, squarefoot.com – and was kind enough to share with us the… Read more »