News & Thoughts
The latest from Studio Simpatico
We get a lot of questions about the software and tools we use to build our projects. When it comes to web and app design, Sketch is the one we can’t do without.
At Simpatico, we design for a variety of verticals, media, and projects—from real estate developer websites to non-profit organization logos to fin tech product/UI design. As a small shop, we're committed to being flexible about deviating from our typical process when we think it will produce better results for our clients. That said, our approach almost always follows the same overall three-step structure.
We build and maintain sites for our clients using WordPress, and specialize in building custom themes. We use our rich background in user experience to ensure that the WordPress back-end (where you login to update your content) is as user-friendly as the front-end (what your users see).
When we're asked to submit website proposals, one of the first things we try to suss out is what's best for the client: suggesting that we build a custom WordPress theme, or recommending they use an existing theme. This often prompts an understandable question: What's the difference?
This week, we are pleased to feature a guest blog post from Josh Vickery, VP of Engineering for SquareFoot. We recently completed a WordPress build for SquareFoot. Josh was able to create a workaround allowing us to install their blog inside their root directory, squarefoot.com - and was kind enough to share with us the details!
Once your shiny website is ready to go, it's important to make sure the world sees it and it plays a critical part in your overall business goals.
When you build websites for a living, being asked about hosting providers comes with the territory. How should I select hosting? Do you have any recommendations? Why on earth would I pay more when I can get hosting for $3 a month?
I’ve always been jealous of teachers, lawyers, and doctors. They go to a bar, a party, or even home for the holidays, mention what they do, and everyone nods, understands, and moves along. This isn’t the case for UX design … “Wait, a what?”
For all small business WordPress sites that we create, we install and use the Yoast SEO plugin, which is (at the time of this article's writing) the industry leader. SEO, or search engine optimization, is an important tool to help you drive traffic from search results on search engines like Google, Yahoo, and Bing to your website.