Everything you want to know (but were afraid to ask)
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Once your shiny website is ready to go, it's important to make sure the world sees it and it plays a critical part in your overall business goals.
For all small business WordPress sites that we create here at Tamara Olson Designs, we install and use the Yoast SEO plugin, which is (at the time of this article's writing) the industry leader. SEO, or search engine optimization, is an important tool to help you drive traffic from search results on search engines like Google, Yahoo, and Bing to your website. We receive a lot of client questions about how to use the Yoast plugin effectively. Although SEO techniques should always come from a larger marketing strategy, here's a basic rundown of what you need to know about using the Yoast plugin.