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How do I use the Yoast SEO plugin?

For all small business WordPress sites that we create here at Tamara Olson Designs, we install and use the Yoast SEO plugin, which is (at the time of this article's writing) the industry leader. SEO, or search engine optimization, is an important tool to help you drive traffic from search results on search engines like Google, Yahoo, and Bing to your website. We receive a lot of client questions about how to use the Yoast plugin effectively. Although SEO techniques should always come from a larger marketing strategy, here's a basic rundown of what you need to know about using the Yoast plugin.